Impact of digital environment on consumers, companies and brands. New tendencies in marketing and consumer behavior

Mirena Todorova ()
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Mirena Todorova: Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2016, vol. 13, issue 1, 333-355

Abstract: The study investigates current tendencies in marketing and consumer behavior, concerning the era of fast developing digital environment and importance of new media. There are new ways of ways of influencing consumers, which have strategic importance.

Keywords: marketing research; digital; online; new media; consumer; marketing strategy. (search for similar items in EconPapers)
Date: 2016
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