Consumer behaviour in Bulgaria around Christmas and factors that affect it

Denitsa Gavrilova ()
Additional contact information
Denitsa Gavrilova: Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2016, vol. 13, issue 1, 69-80

Abstract: The article observes the behaviour of customers in Bulgaria when buying presents for Christmas. This is the period which has the biggest impact on sales. Companies use the information to evaluate their business and make a precise estimation of their position on the market. Also the data is of an essential help when creating profiles of consumers. Three are the main factors that influence in general the buying decision process in the past 2 years – emotional bonding, new technologies and innovations and the financial crisis. Christmas is the period when enough evidence could be gathered in confirmation of these factors. The article goes through every factor analyzing the level of deposits and money spent on presents, the level of on-line sales and the efforts of different companies to emotionally predispose the clients. At the end, facts are given about the behaviour of customers in Western Europe and the United State. The latter could be used when making assumptions for changes in the behaviour in Bulgaria in the next few years.

Keywords: consumer behavior; Christmas; on-line sales; emotional bonding; financial crisis; smartphones. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.feb.uni-sofia.bg/sko/yrbook/Yearbook13-03.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sko:yrbook:v:13:y:2016:i:1:p:69-80

Access Statistics for this article

More articles in Yearbook of the Faculty of Economics and Business Administration, Sofia University from Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Prof. Teodor Sedlarski ().