A NEW METHOD OF COMMUNICATION BETWEEN ONLINE MEDIA AND READERS AND PUBLIC OPINION ANALYSIS

Diana Tisheva (), Georgi Dimitroff and Ivaylo Dobrev
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Diana Tisheva: Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski
Georgi Dimitroff: Technische Universitat Berlin

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2018, vol. 16, issue 1, 313-331

Abstract: In this article the authors present a new method of communication between online media and its users, allowing readers to express their views on the information published in the media in an easy, intuitive and structured way. The specific communication information that is elicitated afterwords would provide a number of opportunities and competitive advantages to the media as it could be used in marketing, sociological research, education and all areas of public opinion analysis.

Keywords: online media; online voting; reader-media communication; concept extraction; comments; votable concepts; DBPedia Concepts; Spreading Activation (search for similar items in EconPapers)
Date: 2018
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