MODELS FOR MANAGING CRISIS COMMUNICATION: APPLICABILITY OF POLITICAL ORGANIZATIONS

Zdravka Andonova ()
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Zdravka Andonova: Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2019, vol. 17, issue 1, 5-25

Abstract: The effectiveness of crisis communication depends on different factors such as specifics of organization in crisis When in conditions of risk is a political organization or a political party, crisis communication must be manage in good relations with media and with the awareness for image damages that political opponents could try to make.The aim is to measure the opportunities for applying known models for effective crisis com-munications for the specific needs of political organizations and parties.

Keywords: crisis communication; crisis management; political party; political crisis commu-nication; political party; effective crisis communication. (search for similar items in EconPapers)
Date: 2019
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