NEUROIMAGING STUDY OF „RISKY DRIVERS“ – POTENTIAL KILLERS ON THE ROAD

Boyan Ivanchev ()
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Boyan Ivanchev: University of National and World Economy, Sofia

Yearbook of the Faculty of Economics and Business Administration, Sofia University, 2024, vol. 23, issue 1, 79-91

Abstract: Scientific and technological progress implies the strengthening of their interdisciplinarity, spillover, and upgrading of their knowledge. It is therefore only natural that cognitive and neurobiological sciences, behavioral finance, computer science, neuroeconomics, and neuromarketing are interrelated scientific fields. All these scientific fields study the complex interrelationships between brain-human behavior – and decision-making processes. Their basic interrelation stems from the shared aspiration and goal – to understand and better explain the human cognitive processes and neuronal mechanisms that are the basis of our decisions. Regardless of whether these decisions are in the economic or in the non-economic context and environment, regardless of whether they are conscious or subconscious. For this reason, the article presents a neuroimaging study of “risky drivers†that aims to improve our understanding of a specific type of driving behavior.

Keywords: fMRI; neuroimaging study; risky drivers; overconfidence bias; thrill seeking behaviour. (search for similar items in EconPapers)
Date: 2024
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