An Empirical Validation of Eco-Service Quality (ECOPERF) Scale Measure: A Short Form ECOPERF

Joowon Ban () and Sathya Rashmi Guruge ()
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Joowon Ban: Faculty of Business and Law, Central Queensland University, Brisbane, Australia
Sathya Rashmi Guruge: Faculty of Business and Law, Central Queensland University, Brisbane, Australia

RAIS Journal for Social Sciences, 2021, vol. 5, issue 2, 43-51

Abstract: This study examined validity two key dimensions of eco-service quality (ECOPERF) scale measure in predicting ecotourism customer satisfaction. Data collected from 269 ecotourists in Australia suggest that the short form ECOPERF instrument (i.e., Eco-service dimension alone) can serve as a useful tool for assessing ecotourism service quality in predicting customer satisfaction. Further, our findings show that the environmentally-friendly practice is a prominent service quality attribute in the assessment of ecotourism service quality. The results provide useful implications for academics and practitioners.

Keywords: ecotourism; service quality; eco-service; customer satisfaction; ECOPERF short-form scale (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:smo:jornl1:v:5:y:2021:i:2:p:43-51

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