Competitive positioning of real estate companies on Moscow real estate market

A. Arefin ()

Journal of Modern Competition, 2017, vol. 11, issue 2, 72-82

Abstract: The article discusses the competitive positioning of Moscow real estate rent companies. To clearly identify competitive positioning of Moscow rent companies' number of goals has been set. First goal of the article is to determine the companies' competitive positions and to analyze them. To achieve this goal number of tasks has been set. First task was to determine and clarify term «competitive positioning** itself. Second task was to determine top Moscow rent companies' that operating on real estate market. Final task of this goal is to clearly identify Moscow rent companies' competitive position. Second goal of the article is to determine companies' competitive strategy and tactic, and to compare them with companies' competitive positioning. To achieve this goal number of tasks also has been set. First task is to determine how many competitive tactics and strategies exist today. Second task is to determine which competitive tactic and strategy the Moscow rent companies' uses. Final task is to compare competitive position with competitive strategy and tactic, to clearly identify competitive positioning of Moscow rent companies. Clear allocation of companies' competitive position and competitive tactics and strategies used by this companies' made at the end of the article. Proposal for further research of this problem also made at the end of the article.

Keywords: rent; real estate; competitive positioning; competitive tactics; competitive strategy (search for similar items in EconPapers)
Date: 2017
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