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New forms of competitive struggle for the spectators' attention

S. Altukhov
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S. Altukhov: Sport Management Center, Moscow University of Industry and Finance

Journal of Modern Competition, 2008, issue 2, 23-28

Abstract: A professional sport event today is a service tiiat is rendered on a prepayment basis. Tiiis means tine sports competition siiould be profitable for the stakeholders of the economic process and should become a true show that brings new and valuable information to a spectator. According to the author, the definition is a comprehensive reflection of the way the stakeholders interact when doing business within the industry. The market environment makes them find new competitive ways to win the spectators' attention.

Date: 2008
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