Businesses' competitive positions as seen by the modern theory of competition
A. Baboshin ()
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A. Baboshin: Moscow University lndustry and Finance
Journal of Modern Competition, 2009, issue 2, 115-128
Abstract:
Modern researchers have not elaborated a unified approach towards the terms competitive position and a business' competitive position yet. The term competitive position is rather often seen as a marketing term and is interpreted in the same way as a marketing position. The article author describes here his position and states that the interpretation is erroneous. K
Keywords: competitiveness; Competitive Position; competitive positioning; level of competitiveness (search for similar items in EconPapers)
Date: 2009
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