Strategic alliances wiht competitive interaction of companies

D. Matvienko ()
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D. Matvienko: Moscow University of Industry and Finance

Journal of Modern Competition, 2010, issue 6, 18-26

Abstract: In the article the essence of strategic alliances is considered. Various approaches to understanding of strategic alliances and their place in system of intercompany interaction are described. Using of strategic alliances in rivalry interaction of the companies at strategic and tactical levels is investigated.

Keywords: strategic alliance; cooperative strategies; competitive strategy; competitive tactics (search for similar items in EconPapers)
Date: 2010
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