Competitive strategies of food retail networks: classification and empirical analysis
A. Kovalenko () and
A. Polevoy ()
Journal of Modern Competition, 2012, issue 5, 60-68
Abstract:
The paper analyzes the strategies of entrepreneurial behavior, exhibited by networks of food retail. Strategies considered by the authors as a set of long-term decisions that determine the basic parameters of business: store format, pricing, competition area, the integration of action, etc. This approach allows the authors o classify the strategies, by the criteria of separate areas of strategic decision-making.
Keywords: сompetitive strategy; Horizontal Integration; vertical integration; price range; store format (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:snr:mdrcmp:y:2012:i:5:p:60-68
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