Marketing innovation or innovative marketing in system of competitive advantages of firm

G. Kurcheeva () and Yu. Makurina ()

Journal of Modern Competition, 2012, issue 6, 23-31

Abstract: This article aims to systematize knowledge of basic subjects and objects, the principles of forming marketing innovation and innovative marketing, establishment of intercommunication and inter- dependence of basic concepts. Authors reveal the competitive advantages of firm, providing by these types of marketing.

Keywords: marketing; innovation; innovative activity; innovative technologies; marketing innovations; marketing of innovations; innovative marketing; competitive advantages (search for similar items in EconPapers)
Date: 2012
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