Specific features of the marketing in scientific and production enterprises

V. Shtyrkin ()

Journal of Modern Competition, 2013, issue 4, 89-95

Abstract: Marketing communications are increasingly important in today’s world. Given the nature of market development and communications, scientific and industrial businesses have become largely commercial and change communications with other market participants. Thus, scientific and industrial enterprises should combine research functions, the development of topical products and, at the same time, develop a communication component.

Keywords: Research and Production Enterprise; marketing; brand; communications; key competence (search for similar items in EconPapers)
Date: 2013
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