System of competitive actions of market participants

Yu. Rubin ()

Journal of Modern Competition, 2014, issue 3, 113-141

Abstract: The article considers multicriteria classification of competitive action of companies. The author emphasizes the universal classification of competitive actions, applicable regardless of the industry specificity of competitive behavior.This article offers a general definition of «competitive action», «space of competitive action». The author propose a classification of competitive action on the variety of criteria: sides of competition, competition destinations, type, nature, kind of competitive action. Classification of competitive action on price and non-price methods are presented, especially: product differentiation, competition for a place in the value chain. The author reveals fundamental characteristics of competitive actions, needs to be consider by rivals for choosing competitive actions to implement within competitive process.

Keywords: price competition; non-price competition; product differentiation; competition for sales channels; value chain; competitive intelligence; unfair competition actions; aggressive competitive actions (search for similar items in EconPapers)
Date: 2014
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