Kırgızistan’da GSM Operatörleri Müşterilerinin Fiyat Algılamalarına Yönelik Bir Araştırma

Kenan Özden and Kutay Oktay

Sosyoekonomi Journal, 2009, issue 2009-2

Abstract: Choosing the right pricing strategies and decisions in marketing of goods and services is strategically important to ensure profitability and other company goals are attained. A number of pricing theories and strategies are in place to testify the importance of pricing. As similar to contemporary marketing activities, consumer oriented approaches to pricing have recently become popular among other pricing strategies. In this view, to measure the price perceptions and paying willingness of consumers is considerably important for pricing strategies. To this end, the research was aimed at customers of GSM operators in Kyrgyzstan to study and to measure their price perceptions and paying willingness for the GSM services, in order to provide primary data to be used for developing pricing strategies of GSM companies. Research findings that have been thoroughly analyzed and processed provide a clear understanding about opportunities and recommendations for the sector covered by the research. A relevant report has been prepared including secondary data as supplied from companies.

Keywords: Pricing; Pricing Strategies; Consumer Price Perceptions; GSM Services; Kyrgyzstan. (search for similar items in EconPapers)
JEL-codes: D40 M31 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:sos:sosjrn:090209

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