 Willingness-to-pay of public transport users for improvement in service qualityLaura Eboli and G. Mazzulla European Transport \ Trasporti Europei, 2008, issue 38, 107-118 Abstract: In this paper, passenger willingness-to-pay (WTP) for improving the quality levels of a bus service is examined. Specifically, the objective of this research is to provide a tool for evaluating passenger willingness-to-pay by considering some qualitative service aspects, in addition to the traditional quantitative service aspects like travel time and cost. The adopted methodology is built on the calibration of behavioural models based on user choices. The WTP values are obtained as marginal rates of substitution between some service quality attributes and travel cost at constant utility. For this purpose, Multinomial and Mixed Logit models are introduced. The models were calibrated by using the data collected from an SP experiment in which each user makes a choice between an alternative representing the current service and two alternatives representing hypothetical bus services. In order to take into account the randomness of the estimated WTP, the limits of the confidence intervals are calculated. Keywords: Service quality; Public transport; Willingness-to-pay (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sot:journl:y:2008:i:38:p:107-118 Access Statistics for this article European Transport \ Trasporti Europei is currently edited by Romeo Danielis More articles in European Transport \ Trasporti Europei from ISTIEE, Institute for the Study of Transport within the European Economic Integration |
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