Consumer attitude and behavior towards Bio-products in Slovak Republic

Jana Chovancova () and Emilia Huttmanova ()
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Jana Chovancova: University of Presov in Presov, Faculty of Management, Department of environmental management, 17. novembra 1, 08001 Presov
Emilia Huttmanova: University of Presov in Presov, Faculty of Management, Department of environmental management, 17. novembra 1, 08001 Presov

Journal of Economic Development, Environment and People, 2014, vol. 3, issue 2, 45-52

Abstract: Bioproduct market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bioproducts in Slovakia.

Keywords: consumer attitude; purchasing behaviour; bioproducts; sustainability (search for similar items in EconPapers)
JEL-codes: Q01 Q57 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sph:rjedep:v:3:y:2014:i:2:p:45-52

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