Are Greeks'Unconcerned about Ethical Market Choices?

Antonia Delistavrou () and Irene Tilikidou
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Antonia Delistavrou: Alexander Technological Educational Institute of Thessaloniki, P.O. Box 141, 57400, Greece
Irene Tilikidou: Alexander Technological Educational Institute of Thessaloniki, P.O. Box 141, 57400, Greece

Journal of Economic Development, Environment and People, 2014, vol. 3, issue 4, 47-58

Abstract: An Ethical Unconcern (EthU) scale was constructed and its impact on Positive Ethical Consumption was examined. The procedure of EthU included literature search, brainstorming and discussion groups to generate the preliminary pool of 99 items, refinement of the scale via a students' survey by the employment of item to total correlation and alpha if item deleted techniques. The initial scale was tested in a consumer survey conducted in the urban area of Thessaloniki, Greece. Item to total correlation and alpha if item deleted techniques were applied again, followed by Exploratory Factor Analysis (EFA) by the employment of PCA. The procedure left 21 items in five factors with eigenvalues greater than 1 explaining 61.34 percent of the variance. The five factors were named Boycott/ Discursive, Fair Trade, Scepticism, Powerlessness and Ineffectiveness. The AMOS SPSS was then used to conduct confirmatory factor analysis. Goodness of fit results indicated that the measurement model fit the data well (χ square=594.226, p

Keywords: Ethical Consumption, Ethical Unconcern; Measure Development (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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