What if Simulation for a Brazilian Company Regarding Marketing Budget

Diogo Pinto ()
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Diogo Pinto: Spiru Haret University Bucharest

Journal of Economic Development, Environment and People, 2016, vol. 5, issue 2, 31-36

Abstract: The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company, adjusted according to the data that is released as target for the following year. In practice, the formulation of a scenario allows the construction of a hypothetical world that the analyst can see and navigate.

Keywords: What-if; simulation; multidimensional; hypothetical; predict; business modelling; scenario; goal (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sph:rjedep:v:5:y:2015:i:2:p:31-36

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