Analysis of Tidung Island Tourist Perceptions and Preferences Using Importance Performance Analysis Method

Muhamad Syahiddin, Dhian Tyas Untari and Paryono
Additional contact information
Muhamad Syahiddin: Universitas Indraprasta PGRI, South Jakarta, Indonesia
Dhian Tyas Untari: Universitas Indraprasta PGRI, South Jakarta, Indonesia
Paryono: Universitas Indraprasta PGRI, South Jakarta, Indonesia

Journal of Economic Development, Environment and People, 2018, vol. 7, issue 2, 22-29

Abstract: The purpose of this research is: A) mapping the perception of tourists on Tidung Island tourism, b) mapping the preferences of tourists on Tidung Island tour. Primary data were obtained from questionnaires distributed to Jakarta citizen (as potential tourists) and tourists (as existing customers), a total of 200 respondents. Aspects in the study include: product, promotion, transportation, price and service. The Important Performance Analysis (IPA) method is used to analyze the data. The results showed that: Cleanliness and appearance of the site is still considered less attractive by the public, in general. There is a GAP between the perceptions of the preference of potential tourists and existing tourists. So, to maintain the sustainability of tourism on the Tidung Island, then the cleanliness and appearance of tourist sites should be improved by administrators of Tidung Island.

Keywords: perception; preference; Tidung Island; Importance Performance Analysis (IPA) (search for similar items in EconPapers)
JEL-codes: A13 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://jedep.spiruharet.ro/RePEc/sph/rjedep/JEDEP25_2Dhyan_P22-29.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sph:rjedep:v:7:y:2018:i:2:p:22-29

Access Statistics for this article

Journal of Economic Development, Environment and People is currently edited by Manuela Epure

More articles in Journal of Economic Development, Environment and People from Alliance of Central-Eastern European Universities
Bibliographic data for series maintained by Rocsana Bucea-Manea-Tonis ().