Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach

Tomohiro Ando

Annals of the Institute of Statistical Mathematics, 2008, vol. 60, issue 4, 763-780

Keywords: Bayesian method; General state-space models; Marketing (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s10463-008-0194-0

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