AMS Review

2011 - 2025

Current editor(s): Manjit S. Yadav

From:
Springer
Academy of Marketing Science
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Volume 15, issue 3, 2025

Building on and galvanizing AMS Review’s progress pp. 313-316

Sreedhar Madhavaram

Transformative consumer research in the new era of marketing: An introduction to the special issue pp. 317-320

Eva Kipnis, Aronté Marie Bennett, Martina Hutton and Ronald P. Hill

From satisfaction to sustainability: A conceptual introduction to sustainable consumer well-being pp. 321-342

Jane Emma Machin, Josephine Go Jefferies, Elizabeth Crosby, Natalie Ross Adkins, Ann M. Mirabito, Elaine Holt, Aušra Rūtelionė and Daniela Alcoforado

Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys pp. 343-362

Yuliya Komarova, Joan Ball, Verena Hüttl-Maack, Julia Bayuk, Rebecca Rabino, Courtney Droms Hatch, Myla Bui, Darima Fotheringham and Hillary Smith

Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits pp. 363-389

Abhijit Roy, Eric Van Steenburg and Lauren Drury

From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living pp. 390-415

Naz Onel, Leila Elgaaied-Gambier, Sara Baskentli and Estelle Van Tonder

Toward a broader understanding of boomerang effects: The negative unintended consequences of poverty alleviation programs pp. 416-434

Robert Alfonso Arias, Iina Ikonen, Bridget Leonard, Kristin Scott, Stephen Juma and Aida Faber

Beyond governmentality: Towards a critical political economy perspective on responsible consumption pp. 435-453

Robin Bankel and Cecilia Solér

Generative coexistence: Rethinking marketization in the cultural field pp. 454-476

Ksenia Kosheleva, Julia A. Fehrer and Kaj Storbacka

Brand communications with self-directed negative messages: A conceptual framework and research agenda pp. 477-501

Vaishnavi Kale and Eda Sayin

Toward networked social identity theory: Reconceptualizing social identity in the digital age pp. 502-518

Brian Whelan

AI washing: A conceptual exploration pp. 519-538

Samer Elhajjar and Omar S. Itani

The emergence and influence of the customer experience in the context of sustainable consumption pp. 539-563

Bidyut Kumer Balo, Elina Jaakkola, Majid Aleem and Birgitta Sandberg

Introduction to Theory and Practice pp. 564-565

Bernard Jaworski

Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill pp. 566-578

Shikhar Sarin, Trina Sego, Anthony Di Benedetto, Ravindra Chitturi and Subin Im

Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments pp. 579-593

Shikhar Sarin, Subin Im, Anthony Di Benedetto, Trina Sego and Ravindra Chitturi

Volume 15, issue 1, 2025

Welcome to the AMS Review’s Theories of Sustainability special issue pp. 1-2

Mark Peterson, Bård Tronvoll and Julia A. Fehrer

Theories of sustainability: Re-imagining a marketing-indigenous understanding of sustainability pp. 3-22

Mark Peterson, Bård Tronvoll and Julia Fehrer

Marketing in the anthropocene: A future agenda for research and practice pp. 23-47

Nancy M. P. Bocken, Laura Niessen, Maike Gossen, Ankita Das and Maria Zielińska

Commentary: Towards a theory of sustainability and sustainable marketing pp. 48-58

Helge Löbler

Sustainable provisioning systems: Extending Alderson’s transvection analysis to detect value loss, power asymmetry and underperforming markets pp. 59-73

Ben Wooliscroft and James Wilkes

Beyond incrementalism: A regenerative learning model for sustainable marketing and service ecosystems pp. 74-94

Fares Georges Khalil

Biomimicry for sustainability: Upframing service ecosystems pp. 95-111

Andrew S. Gallan, Linda Alkire, Jorge Grenha Teixeira, Kristina Heinonen and Raymond P. Fisk

Striking dynamic balance between functional and structural sustainability in service ecosystems pp. 112-126

Petter Braathen

Sustainability as a co-created service: Integrating complex adaptive systems and service-dominant logic within the triple helix framework pp. 127-141

Marialuisa Saviano, Sergio Barile, Francesco Caputo and Antonio La Sala

Toward a theory of sustainable resource integration pp. 142-156

Rolf Findsrud, Martin Hanssen and David Sörhammar

Capability development for sustainable marketing: A theoretical framework pp. 157-190

Sreedhar Madhavaram and Abhishek Nirjar

Towards sustainable organizations through purpose-driven and customer-centric strategies pp. 191-227

Sergio Pardo-Jaramillo, Miguel I. Gómez, Andrés Muñoz-Villamizar, Álvaro Lleo- de-Nalda and Ignacio Osuna Soto

Environmental, social, and governance (ESG) factors and firm value: A systematic literature review of theories and empirical evidence pp. 228-260

Sakhr Bani-Khaled, Graça Azevedo and Jonas Oliveira

Environmentally friendly but strategically useful? A systematic review of marketing’s consideration of green initiatives pp. 261-288

Dan R. Bradbury and J. Joseph Cronin

Developing consumers’ paradox mindsets: Making sense of tensions in sustainability pp. 289-300

Claire Beach, Sitong Michelle Chen and Michael S. W. Lee

The design of sales force compensation systems pp. 301-301

Bernard Jaworski

Designing sales compensation for impact: A conversation with Chad Albrecht of ZS associates pp. 302-306

Michael Ahearne and Molly Ahearne

Designing sales incentives: Opportunities for research with impact pp. 307-312

Michael Ahearne and Molly Ahearne

Volume 14, issue 3, 2024

Conceptual-only papers: Learning from the masters pp. 169-173

Liliana Bove

How to craft a compelling storyline for a conceptual paper pp. 174-181

Kaisa Koskela-Huotari

A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization pp. 182-193

Martin Mende and David Glen Mick

Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox pp. 194-219

Laura J. Forsman and Harri Luomala

The role of possessions for the extended self of sustainability- concerned anti-consumers pp. 220-238

Sophia Elizabeth Vlieger de Oliveira, Catalina Wache and Sascha Raithel

Self-disclosure of content creators: A systematic review and holistic framework pp. 239-257

Fan Wang and Brad D. Carlson

AI for marketing: Enabler? Engager? Ersatz? pp. 258-277

Sreedhar Madhavaram and Radha Appan

The past, present, and future of social media marketing ethics pp. 278-296

Anna Granstedt

The gestalt of customer centricity pp. 297-297

Bernie Jaworski

The pursuit of customer centricity pp. 298-307

Joel E. Urbany and Marta Dapena-Baron

The gestalt of customer centricity: Forces of resistance and research priorities pp. 308-329

Joel E. Urbany and Marta Dapena-Baron

Volume 14, issue 1, 2024

Elevating conceptual research: Insights, approaches, and support pp. 1-6

Kristina Heinonen and Tom Gruen

Beacons to conceptual impact pp. 7-11

Bård Tronvoll and Kirk Plangger

Freedom from interference: Decisional privacy as a dimension of consumer privacy online pp. 12-36

Lena V. Bjørlo

Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts pp. 37-52

Zoë Godfrey and Daniel Korschun

A theoretical framework to guide AI ethical decision making pp. 53-67

O. C. Ferrell, Dana E. Harrison, Linda K. Ferrell, Haya Ajjan and Bryan W. Hochstein

Market research ethics: New practices but no new ideas pp. 68-82

Robert Cluley and William Green

Conceptualizing customer experience in multi-actor platforms pp. 83-103

Dhrithi Mahadevan and G. Shainesh

Consumer proactive empowerment: A systematic review and taxonomy development pp. 104-121

Swapan Deep Arora

Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective pp. 122-142

Jonathan D. Bohlmann, Michael A. Stanko and Jelena Spanjol

The customer-centered transformational journey pp. 143-143

Bernard Jaworski

Beyond the snafu: Research directions in customer experience-led business transformation pp. 144-157

Arne De Keyser and Yves Van Vaerenbergh

Transforming customer experience: A story of ambition, values, beliefs, and digital capabilities pp. 158-167

Seán Meehan