The location and allocation of products and product families on retail shelves

Robert Russell () and Timothy Urban ()

Annals of Operations Research, 2010, vol. 179, issue 1, 147 pages

Abstract: In this paper, we model a shelf-management problem in which individual products are categorized as part of a product family. It is well known that a product’s shelf location has a significant impact on sales for many retail items. We develop a continuous as well as a discrete model with postprocessing to optimize product placement with consideration given to maintaining the grouping of product families. Computational results are reported on test problems as well as real-world beverage placement problems. Copyright Springer Science+Business Media, LLC 2010

Keywords: Retailing; Shelf-space allocation; Optimization (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (16)

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DOI: 10.1007/s10479-008-0450-y

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