Political engineering: optimizing a U.S. Presidential candidate’s platform

James Cochran (), David Curry (), Rajesh Radhakrishnan () and Jon Pinnell ()

Annals of Operations Research, 2014, vol. 215, issue 1, 63-87

Abstract: We explore the application of operations research to the problem of defining/refining the political strategy for a candidate in a U.S. Presidential election. We use Hierarchical Bayesian techniques to model criteria used by a stratified random sample of registered voters to evaluate a candidate/platform. We then use the estimated utility parameters as inputs to a model that finds the positions a candidate can take on the salient issues of the election that will optimize expected Electoral College votes conditional on the positions respondents perceive to have been taken by the opposing party’s nominee. This approach is unique in that it (i) considers the value that individual voters associate with various positions the candidates can take on various issues, (ii) considers the chronicity of the electorate’s perceptions of a candidate’s positions on the salient issues, and (iii) yields a solution that will optimize expected Electoral College votes. We demonstrate this model on data collected immediately prior to the 2004 U.S. Presidential election (the most recent U.S. Presidential election not involving any potential candidate for the upcoming 2012 U.S. Presidential election), and we show how these data and the model can also be used to assess the perceived clarity of a candidate’s positions, the sensitivity of a candidate’s support to her/his perceived positions, and the viability of a third party candidate. Copyright Springer Science+Business Media, LLC 2014

Keywords: Integer programming; Political engineering; Choice models; Conjoint analysis; Product positioning; Survey research; Political science (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://hdl.handle.net/10.1007/s10479-012-1189-z (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:annopr:v:215:y:2014:i:1:p:63-87:10.1007/s10479-012-1189-z

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10479

DOI: 10.1007/s10479-012-1189-z

Access Statistics for this article

Annals of Operations Research is currently edited by Endre Boros

More articles in Annals of Operations Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().