Reselling or marketplace mode for an online platform: the choice between cap-and-trade and carbon tax regulation

Yugang Yu, Xue Li and Xiaoping Xu ()
Additional contact information
Yugang Yu: University of Science and Technology of China
Xue Li: University of Science and Technology of China
Xiaoping Xu: Anhui University

Annals of Operations Research, 2022, vol. 310, issue 1, No 12, 293-329

Abstract: Abstract This paper explores a manufacturer’s production decisions and a government’s choice between cap-and-trade and carbon tax regulation. The manufacturer sells its product through offline and online channels, and we consider the online-offline spillover effect (OOSE) to reflect the influence of online sales on offline sales. We further compare carbon emission, the manufacturer’s profit, and social welfare for reselling and marketplace modes under the two types of regulations. First, we find that under both policies, when the government allocates a tight cap (high tax rate), the manufacturer should decrease online sales if the OOSE increases, and vice versa. Interestingly, we also discover that the manufacturer’s profit may decrease with the cap regardless of the modes. Second, under a low (high) environmental coefficient, the social welfare using reselling mode is lower (higher) than using marketplace mode, and the two modes can generate the same social welfare under a moderate environmental coefficient. Third, using either mode, when the environmental damage coefficient is low (high), the government should implement cap-and-trade regulation (carbon tax regulation). Finally, based on the data of a real-world company, when the environmental damage coefficient is low (high), the company should use an online platform with marketplace (reselling) mode to achieve optimal profit.

Keywords: Cap-and-trade; Carbon tax; Online platform; Online-offline spillover effect; Social welfare (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://link.springer.com/10.1007/s10479-021-04250-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:annopr:v:310:y:2022:i:1:d:10.1007_s10479-021-04250-6

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10479

DOI: 10.1007/s10479-021-04250-6

Access Statistics for this article

Annals of Operations Research is currently edited by Endre Boros

More articles in Annals of Operations Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().