RETRACTED ARTICLE: Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method

Belém Barbosa (), José Ramón Saura (), Senka Borovac Zekan () and Domingo Ribeiro-Soriano ()
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Belém Barbosa: University of Porto
José Ramón Saura: Rey Juan Carlos University
Senka Borovac Zekan: University Department of Professional Studies
Domingo Ribeiro-Soriano: Universitat de Valencia

Annals of Operations Research, 2024, vol. 337, issue 1, No 9, 17-17

Date: 2024
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DOI: 10.1007/s10479-023-05261-1

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