Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies

Shikha Bhardwaj (), Abhishek Behl () and Vijay Pereira ()
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Shikha Bhardwaj: Indian Institute of Management (IIM) Sambalpur
Abhishek Behl: Management Development Institute
Vijay Pereira: NEOMA Business School

Annals of Operations Research, 2025, vol. 350, issue 2, No 19, 817-852

Abstract: Abstract This study aims to propose an integrative framework on data analytics in medium and small enterprise (MSME) with an in-depth systematic review of existing literature evidenced through empirical case studies. An exclusive systematic review on data analytics in MSME was conducted on published literature from 2010 to 2021 and examined 42 relevant research studies. Based on thematic analysis of 42 research articles, four broad themes were identified – drivers, inhibitors, analytics adoptions, and outcomes and consolidated in an integrative framework. The integrative framework was substantiated by evidence of two case studies from IT and manufacturing sector respectively. The unique approach synthesised the existing knowledge, proposed a framework for MSME, evidenced through case study and offered a scope to move forward and reflect backward in the research domain.

Keywords: Data analytics; Systematic review; MSME; Framework; Case study (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s10479-023-05186-9

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