A multiperiod production and advertising problemfor a seasonal product

D. Favaretto and B. Viscolani

Annals of Operations Research, 1999, vol. 88, issue 0, 45 pages

Abstract: We consider the problem of a firm which seeks the maximum discounted profit from theoffer of a seasonal product on the market. Production and sale of the product take place intwo disjoint and consecutive subintervals of each seasonality period, which is repeatedinfinitely (or finitely) many times. On the other hand, the firm can advertise the product atevery time of each seasonality period. The multiperiod problem is formulated as a discretetime dynamic programming problem. Copyright Kluwer Academic Publishers 1999

Date: 1999
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DOI: 10.1023/A:1018946800745

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