How consumers’ adopting intentions towards eco-friendly smart home services are shaped? An extended technology acceptance model

Wenqing Zhang () and Liangliang Liu ()
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Wenqing Zhang: University of Science and Technology of China
Liangliang Liu: Nanjing University of Finance and Economics

The Annals of Regional Science, 2022, vol. 68, issue 2, No 4, 307-330

Abstract: Abstract Eco-friendly smart home services (ESHS) play a significant role in environmental protection. The study aims to investigate consumers’ intention to adopt ESHS and employs the theory of technology acceptance model as the theoretical research framework. The model was further extended by incorporating the constructs of knowledge, perceived risk, and environmental consciousness. Data were collected from 643 respondents through a self-administered questionnaire survey and analyzed by structural equation modeling. Results confirmed that perceived ease of use, perceived usefulness, knowledge, and environmental consciousness significantly and positively influence consumers’ intention to adopt ESHS. Consumers’ perceived risk negatively influences perceived usefulness, and consumers’ perceived risk also reduces their intention to adopt ESHS. Moreover, consumers’ knowledge has a positive effect on perceived ease of use and perceived usefulness but has a negative effect on perceived risk. Based on these results, implications from the perspectives of policy makers, ESHS companies, marketing professionals, and practitioners are provided for motivating other consumers to adopt such eco-friendly services.

JEL-codes: M31 O33 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s00168-021-01082-x

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