EconPapers    
Economics at your fingertips  
 

Product quality and endogenous firm objectives

Yi-Ling Cheng () and Hai-Han Kao
Additional contact information
Yi-Ling Cheng: National Sun Yat-sen University
Hai-Han Kao: Tunghai University

Asia-Pacific Journal of Regional Science, 2019, vol. 3, issue 3, 813-830

Abstract: Abstract This paper examines the endogenous operational objectives of firms in a Cournot duopoly under the consideration of vertical product differentiation. We consider a three-stage game, where the owners of the duopoly simultaneously decide the operational objectives of their managers to be profit maximization or revenue maximization at the first stage, and then, based on the objectives, the managers simultaneously choose the quality of their products at the second stage, and compete in quantities at the final stage. The equilibrium results show that, for high heterogeneity of consumers’ quality tastes or restrictive quality improving technology, both firms choose to maximize revenues and produce goods with identical quality. For low heterogeneity of consumers’ quality tastes or superior quality improving technology, both firms choose to maximize profits and produce different quality. For the intermediate level of the heterogeneity of quality tastes and quality improving technology, both firms choose different objectives, and the firm maximizing revenues provides a high-quality product, while the firm maximizing profits provides a low-quality one.

Keywords: Vertical product differentiation; Quality; Endogenous objectives; Revenue maximization; Quantity competition (search for similar items in EconPapers)
JEL-codes: D21 D43 L13 L21 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1007/s41685-019-00122-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:apjors:v:3:y:2019:i:3:d:10.1007_s41685-019-00122-x

Ordering information: This journal article can be ordered from
https://www.springer ... cience/journal/41685

Access Statistics for this article

Asia-Pacific Journal of Regional Science is currently edited by Yoshiro Higano

More articles in Asia-Pacific Journal of Regional Science from Springer
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2020-01-02
Handle: RePEc:spr:apjors:v:3:y:2019:i:3:d:10.1007_s41685-019-00122-x