The Virtual Reality Leisure Activities Experience on Elderly People

Mei-Yuan Jeng, Fan-Yun Pai and Tsu-Ming Yeh ()
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Mei-Yuan Jeng: Da-Yeh University
Fan-Yun Pai: National Changhua University of Education
Tsu-Ming Yeh: Da-Yeh University

Applied Research in Quality of Life, 2017, vol. 12, issue 1, No 4, 49-65

Abstract: Abstract In this study, we examine the behavioral intentions of the elderly, with regard to experiencing virtual reality leisure activities, and propose a new experience model with experience value as a mediating variable. We gathered 294 effective samples consisting of elderly people. Each elderly respondent experienced the activities for ten weeks. The results show that experience value is not only able to effectively predict behavioral intentions (including purchases and ongoing participation), but it is also a mediating variable in the relationship between experience quality and behavioral intentions. These findings fully confirm the importance of “giving consumers a satisfaction experience” advocated in the literature on the experience economy. The present study also shows that experience seeking and experience quality both have a significant positive relationship with experience value, and that experience value in turn influences behavioral intentions, providing empirical support for the conceptualization of virtual reality leisure activity for elderly people.

Keywords: Virtual reality; Experience quality; Experience seeking; Experience value (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s11482-016-9452-0

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