Self-Objectification and Self-Sexualization Behavior within Consumer Culture

Meysam H. Barzoki (), Leila Mohtasham (), Mahshid Shahidi () and Mohamed Tavakol ()
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Meysam H. Barzoki: University of Eastern Finland
Leila Mohtasham: University of Tehran
Mahshid Shahidi: University of Tehran
Mohamed Tavakol: University of Tehran

Applied Research in Quality of Life, 2017, vol. 12, issue 2, No 11, 425-438

Abstract: Abstract Women and girls are subject to numerous sexually objectifying messages with serious consequences for their body and mind. This study is an attempt to demonstrate the consequences of self-objectification and the routine self-sexualization behavior of women within consumer culture. Using self-report online questionnaires and structural equation modeling, it was gathered responses from 381 Iranian married women who use internet on a daily basis. The results show that body surveillance is significant in the process of losing self-esteem, attempts at alleviating it through self-sexualization behavior, and finally the tendency to compulsive buying. The discussion focuses on the implications of these findings to explain the relationship among self-objectification, self-esteem and self-sexualization behavior.

Keywords: Self-objectification; Self-sexualization behavior; Self-esteem; Compulsive buying (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11482-016-9468-5

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