Explicating the inductive realist model of theory generation

Shelby Hunt ()

Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2015, vol. 5, issue 1, 20-27

Abstract: The inductive realist model of theory generation (Hunt, AMS Review, 3(2), 61–73, 2013 ) proposes a process model of theory generation that links discovery and justification. This article further explicates the inductive realist model of theory generation by addressing the major issues that marketing academics have raised. Specifically, this article provides answers to six of the most commonly asked questions. (1) Why is the model called “inductive realist”? (2) Is the real world of theory generation as linear as the model depicts? (3) Is the model positive or normative? (4) How does the model relate to the “theory-in-use” approach? (5) Is the model a testable, causal model? (6) Does all “problem recognition” start with “current disciplinary knowledge”? Copyright Academy of Marketing Science 2015

Keywords: Philosophy of science; Scientific realism; Inductive realism; Scientific discovery; Theory development (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/s13162-015-0064-x

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