A framework for the formation of governance portfolios in international interfirm marketing collaborations

Steven Dahlquist () and David Griffith ()

Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2015, vol. 5, issue 1, 45-59

Abstract: International interfirm marketing collaborations have become increasingly important in the competitive marketplace. Unfortunately, many are unsuccessful in achieving the desired objectives for one or both parties because of factors both internal and external. This work attempts to improve understanding of firms’ governance decision making and draw disparate literature streams together by introducing the concepts of collaborative intensity and collaborative alignment. Through the employment of institutional theory, this research offers a framework illustrating how institutional distance influences the nature of an international interfirm marketing collaboration when considering the constructs of collaborative intensity, collaborative alignment, and governance mechanisms. Copyright Academy of Marketing Science 2015

Keywords: Collaboration; Interfirm; Governance; Institutional distance; International collaboration (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1007/s13162-015-0065-9 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:binfse:v:5:y:2015:i:1:p:45-59

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/12599

DOI: 10.1007/s13162-015-0065-9

Access Statistics for this article

Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK is currently edited by Martin Bichler

More articles in Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK from Springer, Gesellschaft für Informatik e.V. (GI)
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().