Platform Launch Strategies

Christian Stummer, Dennis Kundisch () and Reinhold Decker ()
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Dennis Kundisch: Universität Paderborn
Reinhold Decker: Universität Bielefeld

Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2018, vol. 60, issue 2, No 6, 167-173

Keywords: Multi-sided platform; Two-sided market; Launch strategy; Network effect; Chicken-and-egg dilemma; Mutual baiting problem (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (27)

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DOI: 10.1007/s12599-018-0520-x

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