Value-in-Use and Mobile Technologies

Katherina Bruns () and Frank Jacob ()

Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2014, vol. 6, issue 6, 349-359

Abstract: The increasing number of offerings that support consumers’ daily routines has led to a growing discussion in scientific research about consumers’ usage processes. A theoretical foundation for this discussion is offered by the service-dominant logic of marketing. The central idea is that value creation for a consumer is not based on mere product ownership but rather evolves through the usage of various offerings in terms of value-in-use. However, there is no universally accepted method to capture usage processes and analyze them with regard to value-in-use. The article therefore suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted according to the underlying theoretical assumptions and empirically tested in a qualitative study on smartphone usage. On the basis of the findings, a specific value-in-use scale is then developed. Finally, this scale is validated in a quantitative study. The results indicate that the adapted repertory grid method is a promising approach to capture usage processes and the value-in-use created through these processes. Copyright Springer Fachmedien Wiesbaden 2014

Keywords: Service-dominant logic; Value-in-use; Usage processes; Repertory grid method; Smartphone usage (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s12599-014-0349-x

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