Beyond Circularity—A Service-dominant (S-D) Logic Perspective

Stephen L. Vargo ()
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Stephen L. Vargo: University of Hawai’i at Manoa

Circular Economy and Sustainability, 2021, vol. 1, issue 1, 257-260

Abstract: Abstract The idea of a circular economy, in which parts of discarded products are reused to create new products, has intuitive appeal for goals of sustainability. However, it also partially perpetuates a mental model of economic activity that is at the root of unsustainability. This make-buy-destroy-rebuy (products) mental model has been called “goods-dominant logic.” In this commentary, I advance an alternative mental model, called “service-dominant logic,” which lends itself to business models that can make circularity unnecessary.

Keywords: Service-dominant logic; S-D logic; Service ecosystem; Mental models; Instiutions (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/s43615-021-00007-2

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