Why is Communicating the Circular Bioeconomy so Challenging?

Alexandru Giurca ()
Additional contact information
Alexandru Giurca: Heidelberg University

Circular Economy and Sustainability, 2023, vol. 3, issue 3, 1223-1232

Abstract: Abstract The circular bioeconomy concept has been around for years now, yet despite increased efforts to popularize it, the concept has so far gained little public attention. Communicating this concept effectively, therefore, poses an important challenge. This commentary synthesizes what is known, presumed, and still unknown about how to effectively communicate about the circular bioeconomy. It postulates that the circular bioeconomy communication challenge appears due to three main reasons: (i) one rooted in differing conceptualizations and competing discourses; (ii) one rooted in normativity; and (iii) due to several knowledge gaps in the communication process. These postulations are backed by examples from the growing body of social-scientific literature on the topic. Finally, it provides a series of lessons learned and some suggestions for future research on circular bioeconomy communication. The insights provided here are useful for environmental communications, and the society and technology scientific communities, as well as for policymakers, practitioners, and communication experts interested in effectively communicating the circular bioeconomy.

Keywords: Circular bioeconomy; Communication; Discourses; Normativity; Communication process (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s43615-022-00229-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:circec:v:3:y:2023:i:3:d:10.1007_s43615-022-00229-y

Ordering information: This journal article can be ordered from
https://www.springer.com/journal/43615

DOI: 10.1007/s43615-022-00229-y

Access Statistics for this article

More articles in Circular Economy and Sustainability from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().