Predicting the Determinants of Generation Z’s Readiness to Adopt Circular Economy for Plastics in Vietnam

Hong Thi Thu Nguyen ()
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Hong Thi Thu Nguyen: The University of Danang–University of Science and Education

Circular Economy and Sustainability, 2025, vol. 5, issue 1, 505-527

Abstract: Abstract To address the crisis of plastic waste (PW) pollution, the shift from a linear economy to a circular economy is emerging as a promising alternative. However, applying the circular economy for plastics (CEP) is challenging, especially in developing countries like Vietnam. It requires the effort and consensus of all stakeholders, with consumers playing a crucial role in the success of CEP. Therefore, this research seeks to delve into the three main predictors introduced in the Capability-Opportunity-Motivation-Behaviour model that influence the readiness to adopt CEP practices through PW reuse and recycling among Generation Z (Gen Z), a future generation essential in driving the transition towards CEP. Applying multiple logistic regression to analyze data collected from 632 respondents in Vietnam aged between 18 and 26 years old, the findings reveal that all three components, including capability, opportunity, and motivation, significantly positively influence Gen Z consumers’ readiness to reuse and recycle PW. Among these components, opportunity (legislation and economic benefits) emerges as the most influential factor in individuals’ preparedness for CEP engagement, surpassing both capability (task knowledge and skills) and motivation (attitude and moral norms). Additionally, the impact of respondents’ age was significant, with those aged between 21 and 26 being 90% more ready to engage in CEP practices compared to those aged between 18 and 20. The findings of this research offer guidance for the development of suitable policies, programs, and activities aimed at educating young people to mitigate PW in Vietnam and other countries as well.

Keywords: Circular plastic economy; COM-B; Generation Z's readiness; Logistic regression; Plastic waste recycling; Plastic waste reusing (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s43615-024-00429-8

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