A Study on Indian Consumers’ Willingness to Participate in Circular Fashion Through Intercriteria Correlation (CRITIC) Approach of Multi-criteria Decision Making and Binomial Logistics Regression

Ahmed Ashraf Zaidi () and Rahul Chandra
Additional contact information
Ahmed Ashraf Zaidi: Amity University, Noida
Rahul Chandra: National Institute of Fashion Technology

Circular Economy and Sustainability, 2025, vol. 5, issue 4, 3401-3429

Abstract: Abstract Consumers worldwide are adopting circular fashion (CF) and circular economy (CE) as sustainable alternatives. Nonetheless, there is a paucity of comprehension of Indian consumer behaviour related to CF. This research assesses the readiness of Indian consumers to embrace circular fashion techniques. Analysis of survey data from 667 Indian consumers utilising Multi Criteria Decision Making (MCDM) CRITIC (Criteria Importance Through Intercriteria Correlation) indicated a preference for clothing exchange and repair rather than new acquisitions. Research indicates an increasing awareness and preparedness to transition from linear to circular methodologies, motivated by environmental advantages such as reuse and repairability. A binomial logistic regression model demonstrated 90% accuracy in predicting consumer propensity towards CF. Cross-tabulation revealed that CF adoption is influenced by sociodemographic factors such as age, education, income, and gender. These findings help firms in developing efficient CF/CE communication strategies for the Indian market. By integrating CRITIC with logistic regression, this study to offer empirical insights into the alignment of CF with changing consumer preferences and sustainable consumption patterns in India.

Keywords: Consumer propensity; Circular economy; Circular fashion; Indian consumers; Circular consumption behaviour; MCDM CRITIC (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s43615-025-00578-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:circec:v:5:y:2025:i:4:d:10.1007_s43615-025-00578-4

Ordering information: This journal article can be ordered from
https://www.springer.com/journal/43615

DOI: 10.1007/s43615-025-00578-4

Access Statistics for this article

More articles in Circular Economy and Sustainability from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().