The Kellogg School of Marketing: Past, Present, and Future

Lakshman Krishnamurthi ()
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Lakshman Krishnamurthi: Northwestern University

Customer Needs and Solutions, 2023, vol. 10, issue 1, No 1, 5 pages

Abstract: Abstract The Kellogg School has a long and rich history of leadership. Business education was first offered at Northwestern University in October 1908 by the School of Commerce. A total of 165 students were enrolled in the first semester and 225 in the second semester. The evening classes took place in Chicago. With a goal to serve the needs of Chicago businesses, all courses had a practical orientation and concentrated on areas such as money and banking, transportation, law, public utilities, insurance, and factory management. Willard Hotchkiss was the first Dean of the School of Commerce, a position he held from 1908 to 1917, 8 years later becoming the first Dean of the Stanford Graduate School of Business. During this time, Arthur Anderson, founder of his namesake accounting firm, was a Northwestern faculty member.

Keywords: Marketing; Kellogg school (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s40547-022-00132-5

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