Marketing at Ross: 100 Years of Academic and Business Impact

David B. Wooten () and Anocha Aribarg ()
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David B. Wooten: University of Michigan
Anocha Aribarg: University of Michigan

Customer Needs and Solutions, 2024, vol. 11, issue 1, No 3, 10 pages

Abstract: Abstract As our school approaches its centennial celebration, the entire Michigan-Ross community has been reflecting on its history of leadership and impact. This article leverages the school-wide efforts to review our history, beginning with a brief overview of the University of Michigan and the Stephen M. Ross School of Business. The article’s primary focus is on the Ross Marketing area, including its formation and evolution, with an emphasis on key figures and important scholarly contributions since the school’s inception in 1924. The article also highlights the marketing area’s strength in conducting interdisciplinary research characterized by rigor and impact, as well as its enduring commitment to training future thought leaders in the marketing discipline.

Keywords: Marketing; History; Rigor; Relevance; Impact; University of Michigan; Ross School of Business (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s40547-024-00146-1

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