Marketing at Illinois

Yunchuan Liu (), Ravi Mehta (), Aric Rindfleisch (), Carlos J. Torelli () and Tiffany Barnett White ()
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Yunchuan Liu: University of Illinois, Urbana-Champaign
Ravi Mehta: University of Illinois, Urbana-Champaign
Aric Rindfleisch: University of Illinois, Urbana-Champaign
Carlos J. Torelli: University of Illinois, Urbana-Champaign
Tiffany Barnett White: University of Illinois, Urbana-Champaign

Customer Needs and Solutions, 2024, vol. 11, issue 1, No 4, 9 pages

Abstract: Abstract This article tells the story of the past, present, and future of the marketing area at the University of Illinois with a focus on its contributions to the academic marketing community. These contributions include being at the forefront of formal marketing instruction, serving as a catalyst to the formation of the American Marketing Association (as well as its early home), and developing the most popular marketing course in the world. In addition to highlighting our contributions, we also share stories about some of Illinois’ most celebrated faculty, including Paul Converse, Robert Ferber and Jag Sheth. We then look at our current faculty and our three main collective research interests (i.e., global and multicultural marketing, digital marketing, and innovation and new product development). Finally, we provide a preview of where marketing at Illinois is headed in the future.

Keywords: Marketing; Illinois; Gies College of Business; American Marketing Association (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s40547-024-00147-0

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