The Case for Business Research in the Global South

Min Ding () and Jaideep Prabhu ()
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Min Ding: Smeal College of Business, Pennsylvania State University
Jaideep Prabhu: University of Cambridge

Customer Needs and Solutions, 2025, vol. 12, issue 1, No 7, 2 pages

Date: 2025
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DOI: 10.1007/s40547-025-00157-6

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