Advancing Non-compensatory Choice Models in Marketing

Anocha Aribarg (), Thomas Otter, Daniel Zantedeschi (), Greg M. Allenby (), Taylor Bentley (), David J. Curry (), Marc Dotson (), Ty Henderson (), Elisabeth Honka (), Rajeev Kohli (), Kamel Jedidi (), Stephan Seiler () and Xin (Shane) Wang ()
Additional contact information
Anocha Aribarg: University of Michigan
Daniel Zantedeschi: The Ohio State University
Greg M. Allenby: The Ohio State University
Taylor Bentley: The University of Texas at Austin
David J. Curry: University of Cincinnati
Marc Dotson: Brigham Young University
Ty Henderson: The University of Texas at Austin
Elisabeth Honka: University of California Los Angeles
Rajeev Kohli: Columbia University
Kamel Jedidi: Columbia University
Stephan Seiler: Stanford University
Xin (Shane) Wang: Western University

Customer Needs and Solutions, 2018, vol. 5, issue 1, No 8, 82-92

Abstract: Abstract The extant choice literature has proposed different non-compensatory rules as a more realistic description of consumers’ choice than a standard compensatory model. Some research has further suggested a two-stage sequential decision process of non-compensatory consideration and then compensatory choice, where the determinants of each stage may differ. Some aspects of non-compensatory choice modeling are under-studied. In this article, we hope to advance the understanding of non-compensatory choice models with the following aims: (a) providing an overview of existing representations for non-compensatory choice decisions, (b) discussing how such choice decisions can manifest from the economic search theoretical perspective, (c) exploring the empirical identification of non-compensatory decisions using different data, and (d) presenting applications of non-compensatory choice models in novel domains.

Keywords: Non-compensatory; Lexicographic; Elimination by aspects; Search; Identification; Error theory; Direct utility (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s40547-017-0072-0

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