Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

Nicholas H. Lurie (), Jonah Berger (), Zoey Chen (), Beibei Li, Hongju Liu (), Charlotte H. Mason (), David M. Muir (), Grant Packard (), Joseph Pancras (), Ann E. Schlosser (), Baohong Sun () and Rajkumar Venkatesan ()
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Nicholas H. Lurie: University of Connecticut
Jonah Berger: University of Pennsylvania
Zoey Chen: University of Miami
Hongju Liu: University of Connecticut
Charlotte H. Mason: University of Georgia
David M. Muir: University of Delaware
Grant Packard: Wilfrid Laurier University
Joseph Pancras: University of Connecticut
Ann E. Schlosser: University of Washington
Baohong Sun: Cheung Kong Graduate School of Business
Rajkumar Venkatesan: University of Virginia

Customer Needs and Solutions, 2018, vol. 5, issue 1, No 3, 15-27

Abstract: Abstract Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose that mobile ecosystems vary in their capabilities and pervasivity (i.e., the degree to which a mobile ecosystem is accessible everywhere and at all times). Further, we propose that accounting for distinguishing aspects of mobile ecosystems, the context in which mobile ecosystems are used, and interactions between mobile ecosystems and mobile contexts are critical in advancing theoretical and substantive understanding of the role of mobile technologies in the marketplace. Based on this perspective, we identify important research topics as well as opportunities and challenges for modeling mobile consumer decision-making.

Keywords: Decision-making; Choice behavior; Digital marketing; Mobile marketing; Electronic commerce (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (8)

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DOI: 10.1007/s40547-017-0076-9

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