Authentically Cornell: the Evolution of Marketing at Cornell

Manoj Thomas, Helen Chun, Sachin Gupta, Jura Liaukonyte, Suzanne Shu and Kaitlin Woolley
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Manoj Thomas: Cornell University, Samuel Curtis Johnson College of Business
Helen Chun: Cornell University, Samuel Curtis Johnson College of Business
Sachin Gupta: Cornell University, Samuel Curtis Johnson College of Business
Jura Liaukonyte: Cornell University, Samuel Curtis Johnson College of Business
Suzanne Shu: Cornell University, Samuel Curtis Johnson College of Business
Kaitlin Woolley: Cornell University, Samuel Curtis Johnson College of Business

Customer Needs and Solutions, 2022, vol. 9, issue 3, No 2, 60-65

Abstract: Abstract The authors reflect on what makes the marketing department at Cornell University’s SC Johnson College of Business distinct from marketing departments in other business schools. They present a brief history of the study of marketing at Cornell, discuss the current structure of the department, the pedagogical approach, and the values and ideals cherished by the marketing faculty at Cornell.

Date: 2022
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DOI: 10.1007/s40547-022-00129-0

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