Supply chain opportunities at the bottom of the pyramid

ManMohan S. Sodhi () and Christopher S. Tang ()
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ManMohan S. Sodhi: City University London
Christopher S. Tang: University of California Los Angeles

DECISION: Official Journal of the Indian Institute of Management Calcutta, 2016, vol. 43, issue 2, No 2, 125-134

Abstract: Abstract With fast-moving-consumer-goods and other companies in emerging economies like India seeking growth, the people in the so-called bottom of the pyramid (BoP) are potential consumers. However, some leading companies as well as entrepreneurs are looking for and finding suppliers, producers, distributors, and retailers in the BoP segment. However, these opportunities are not without challenges when it comes to building and operating supply chains that interact with the BoP segment. For supply chain scholars, these supply chains and how they interact with the BoP segment present many opportunities for research. This paper outlines such research and business opportunities.

Keywords: Bottom of the pyramid; Supply chain management; Inclusive growth; Social enterprise; Corporate social responsibility (CSR) (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (10)

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DOI: 10.1007/s40622-015-0117-x

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