Dynamics of customer interaction on social media platforms

Ulrike Baumöl (), Linda Hollebeek () and Reinhard Jung ()
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Ulrike Baumöl: University of Hagen
Linda Hollebeek: University of Auckland
Reinhard Jung: Universit of St. Gallen

Electronic Markets, 2016, vol. 26, issue 3, No 2, 199-202

Keywords: Customer engagement; Customer interaction; Personalized interaction; Social media; Social CRM; O33; O35; M15; M31; M39 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (16)

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DOI: 10.1007/s12525-016-0227-0

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