Factors propelling the adoption of m-learning among students in higher education

Jasmine A. L. Yeap, T. Ramayah () and Pedro Soto-Acosta ()
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Jasmine A. L. Yeap: Universiti Sains Malaysia
T. Ramayah: Universiti Sains Malaysia
Pedro Soto-Acosta: University of Murcia

Electronic Markets, 2016, vol. 26, issue 4, No 3, 323-338

Abstract: Abstract University students seem primed for mobile learning (m-learning) given their affinity with technology and the ubiquity of mobile computing devices on campuses. However such conditions do not necessarily guarantee their readiness for m-learning. For m-learning to thrive in higher education, it is crucial to understand the factors propelling its adoption. Accordingly this study uncovers factors that drive the adoption of m-learning among university students. Using a mobile learning readiness model based on the Theory of Planned Behavior, data was collected from 900 undergraduates in a local, public university in Malaysia. Partial least squares analysis revealed that all three constructs of attitude, subjective norm and perceived behavioral control significantly influenced students’ intention to adopt m-learning. These three constructs were significantly predetermined by their respective external beliefs components. In fostering m-learning adoption among students, more emphasis should be expended to capitalize on subjective norm and improve perceived behavioral control.

Keywords: Mobile learning readiness; Mobile learning acceptance; Mobile devices; Theory of planned behavior; Universities; Undergraduates (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (9)

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DOI: 10.1007/s12525-015-0214-x

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